Tuesday, November 30, 2010

OpenTable Now Shows You Where You Can Dine Tonight

The OpenTable website has long remained a sparse entity for booking restaurant reservations, but now it's experimenting with a completely overhauled metro home page for each city it serves.

Apart from the much improved new look, the site revamp introduces "Tables for Two Tonight" to all metros, a previously tested concept that highlights available tables for two with one-click booking options at popular and top-rated restaurants. The addition offers site visitors a quick way to find and book timely reservations.

Other improvements include an upgraded restaurant search experience, featured deals and events and suggestions for restaurants you might like based on previous reservations booked through OpenTable.

The new metro home pages are already visible to some users and will go live in all metro areas starting Tuesday morning.

OpenTable continues to seat millions of diners and sign on new restuarants every quarter. Most recently, the company reported 15.4 million seated dinners for Q3 2010. While its mobile apps play an ever-growing role in the booking process, the website overhaul should help the company convert even more potential diners into seated guests.

Image courtesy of Flickr, Robert Scoble

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