Amazon to Acquire Diapers.com for $540 Million [REPORT]

Amazon will soon announce that it has acquired Quidsi, the owners of e-commerce websites Diapers.com and Soap.com, for a whopping $540 million in cash.

According to Fortune, Quidsi's co-founders, Marc Lore and Vinnie Bharara, have agreed to stick around and have signed multi-year contracts with Amazon. The company launched in 2005 with Diapers.com, while Soap.com launched earlier this year. The report also claims that Wal-Mart made an offer for the company as well.

Quidsi specializes in quickly shipping commodity items to consumers efficiently. It utilizes scores of algorithms in order to optimize warehousing and shipping and to maximize margins. It also boasts about its customer service, which has helped the company become a top e-commerce destination.

The Quidsi acquisition is Amazon's largest since it spent $900 million to acquire Zappos. There are definitely a lot of parallels between the two acquisitions. Zappos wasn't about the shoes, but about the culture, customer service and loyal customers. The Quidsi acquisition seems to be about its numbers-based approach and its loyal customer base.

Quidsi has raised over $75 million in multiple funding rounds from Accel Partners, BEV Capital, Bessemer Venture Partners, MentorTech Ventures and others.

More About: acquisition, amazon, Diapers.com, ecommerce

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