Bill Taylor, the cofounder of Fast Company and author of Practically Radical, studied businesses that are successfully reinventing themselves in today's uncertain economy.
"Long-established organizations are really being rocked to their core," he says. And if they don't adapt, they'll die.
Which companies are changing the right way? And how are they doing it?
We asked Taylor to reveal everything.
Don't be content with being middle of the road.
"We all do business the same way. We think we'll be a little better with our products, or a little cheaper with the service," says Taylor. "But, in an era of so much change and so many new ways to do everything, the middle of the road has become the road to nowhere."
Instead, Taylor says to become the most of something. "Maybe it's the most exclusive. Maybe it's the most affordable. The question is not, 'What products and services does a company sell?' The question is, 'What ideas do you stand for?' What are the ideas that distinguish how you do business differently from everybody else?"
Ask yourself: "If I go out of business tomorrow, will anybody notice?"
"One of the questions Roy Spence, a great ad man who runs GSD&M, likes to ask clients is, 'If you went out of business tomorrow, would anybody really notice?'" says Taylor.
"So few organizations really stand for anything truly distinctive, compelling, or memorable; the ones that do are the ones creating all of the value in the economy."
The biggest risk is not taking a risk
"So many leaders have a tunnel vision. They see things the way everybody else in their industry sees them and they chase after the same opportunities," says Taylor.
Successful leaders see a different game.
"The biggest risk is being afraid to experiment," says Taylor. "At that point the game becomes, Can I go out of business a little slower than them?"
View more at Business Insider
--
This article was sent using my Viigo.
For a free download, go to http://getviigo.com
Sent from Ismawan E. Chamdani's BlackBerry®
No comments:
Post a Comment