Overstat demonstrated its product on-stage at the Launch conference in San Francisco. Optimizely seems to have made headway in this market already, but it sounds like Overstat offers an interface that's impressively easy to use. First, founder Matthew Cordasco brought up a heat map of the Mint.com welcome page.
"A moment ago we knew that 200,000 people had come to this web page, but we didn't know where they were clicking on," Cordasco said. "Now we're beginning to get a clear picture of what they're interested in."
In about two minutes Overstat's team saw that the registration button wasn't getting many clicks, so it created an alternate version of the page with a different image, then launched a test comparing the results of the two different images.
It's hard to imagine a simpler, faster product for this kind of testing. Overstat said it goes beyond testing a single page, with the ability to track a sales or registration "funnel" across multiple pages.
The conference judges said there seemed to be a lot of potential with reservation. Coradsco suggested that Overstat could be used by large and small companies alike, but the judges said larger companies will have moire sophisticated needs and will want to build their own tools. And even though websites only need to add a snippet of JavaScript to their pages to make Overstat work, some companies might have reservations about adding yet another feature that they don't control to their site.
http://venturebeat.com/?p=244464
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