I'm not referring to an academic exercise found in college marketing textbooks. Your marketing plan should be a simple (in some cases, one-page) document that specifically answers who you are, what you do, who needs what you do and how you plan to attract their attention.
It's a combination of the planning process and the completed action plan.
Narrow your market focus.
Try to describe your ideal customer in the narrowest and most detailed terms possible, as though you're describing him or her to a referral source.
Position your business.
Figure out what you do best and what your target market wants. Maybe it's how you serve a niche or package your products.
If you don't know what it is, call up three or four of your clients and ask them why they buy from you. Craft a core marketing message that allows you to quickly differentiate your business.
Create education-based marketing materials.
Recreate all your marketing materials, including your website, to focus on education.
Make certain every word in your marketing materials speaks of your core messages and to your target market.
View more at Business Insider
--
This article was sent using my Viigo.
For a free download, go to http://getviigo.com
Sent from Ismawan E. Chamdani's BlackBerry®
No comments:
Post a Comment