Teradata Buys Marketing Automation Software Company Aprimo For $525M

Teradata is to acquire Aprimo, a cloud-based integrated marketing software maker, for approximately $525 million including the assumption of roughly $25 million of cash at closing. Aprimo delivers a suite of integrated marketing applications to more than 150,000 professionals worldwide, and says more than 36 percent of the Fortune 100 relies on its solutions for integrated marketing management.

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