YouTube, the world's most popular video-viewing platform, sees 2 billion hits per day. Fortunately, the Google-owned company has figured out a few ways to monetize all of those video views.
From pre-roll which Google CEO Eric Schmidt was originally "not a big fan of" to promoted videos and its 10,000 brand partners, YouTube's growth has helped Google shares soar. The site is monetizing more than 2 billion video views per week, and 70% of its traffic comes from outside the U.S. Now that mobile is exploding, so too is YouTube mobile it's the most-trafficked video-viewing mobile website, garnering 7.1 million unique visitors each month.
Take a look at the infographic below to see how the site and its advertising strategy has evolved since its founding in 2005.
Infographic design by Emily Caufield.
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The Social Ad Series is supported by LoopFuse. Loopfuse provides of forever-free marketing automation software that closes the loop between sales and marketing with smarter lead capture, scoring, and nurturing plus Salesforce.com integration. LoopFuse helps marketers build better pipelines, run more efficient marketing operations, and support more effective sales teams leading to increased revenue and reduced costs. Learn more about lead nurturing with LoopFuse.
More About: advertising, ONLINE VIDEO, online video advertising, pre-roll, Social Ad Series, video, youtube
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