It's very simple math. Many industry sources put the number of Groupon sales reps at 3,000+. The high end of the range is 4,000.
A typical rep using an auto-dialer will probably call 250300 companies a day. You have to use an auto-dialer to get those kinds of numbers, which I have to presume Groupon uses.
Usually of those calls, the rep connects with a live person 4050 times per day. Most of the calls result in a short conversation leading to a hang-up, but that's the life of an inside sales rep.
Figure that there are 225 business days in a year when you subtract out weekends and holidays.
So the math is: 3,000 reps x 40 connects/day x 225 business days = 27 million businesses called.
According to business databases like Cortera and the US Census, there are about 27 million business establishments in the United States. This is a generous number as only about 7.4 million businesses have payroll - but either way you look at it Groupon could very well call every company in the US this year, if they wanted to.
Tags: Groupon, inside+sales
Filed under: Economy, Growth Equity, Technology
http://larrycheng.com/2011/02/08/groupon-has-called-every-business-in-the-united-states/
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