This is mostly because ad agencies are done experimenting with Facebook, have figured out what works and what doesn't, and are now spending big. Facebook now has a stunning 9.4% of US display advertising marketshare, behind only Yahoo at 16.2%, and ahead of Google at 6.7%.
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See Also:
Why Wait For Facebook Messaging? Check Out Heywire Instead
Foursquare Founder Asks Users To Revolt Against Chipotle For Doing A Facebook Places "Deal" Instead
Check Out This Cool Visualization Of Facebook Users
http://www.businessinsider.com/facebook-will-beat-revenue-targets-this-years-hit-2-billion-2010-12
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