Friday, September 30, 2011

Article: StoryDesk Brings Sales Catalogs To The iPad



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You Might Have Klout, But What’s Your Kred?

http://feedproxy.google.com/~r/Techcrunch/~3/tfq7w3E5y1Y/
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Friday, September 23, 2011

Mashable - The Social Media Guide

http://mashable.com/2011/09/23/world-social-networks-infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

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eBay To Announce Something Big With Facebook In Two Weeks - TechCrunch

http://m.techcrunch.com/2011/09/23/paypal-to-announce-something-big-with-facebook-in-two-weeks/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

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News360 Aggregates & Personalizes the News Reading Experience Mashable News360 Aggregates & Personalizes the News Reading Experience | The top source for social and digital news

http://mashable.com/2011/09/23/news360/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

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Daily Deals Proliferating: What's in Your Digital Wallet? Mashable Daily Deals Proliferating: What's in Your Digital Wallet? | The top source for social and digital news

http://mashable.com/2011/09/23/daily-deals-infographic-2/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

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KISSmetrics Helps You Hone In On Stats That Actually Matter With Cohort Reports - TechCrunch

http://m.techcrunch.com/2011/09/23/kissmetrics-helps-you-hone-in-on-stats-that-actually-matter-with-cohort-reports/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

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4 Reasons Every Online Brand Should Explore Gamification Strategies Mashable 4 Reasons Every Online Brand Should Explore Gamification Strategies | The top source for social and digital news

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Wednesday, September 21, 2011

Startup Incubator TechStars Raises $24M, Increases Funding For Each Company By $100K

Hi,

Check out this article I read on XPRSS (www.xprss.it):

Startup Incubator TechStars Raises $24M, Increases Funding For Each Company By $100K
http://feedproxy.google.com/~r/Techcrunch/~3/WvWawsobYrk/
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Thursday, September 15, 2011

The Modern History of the Resume [INFOGRAPHIC]

The role of the resume has remained constant throughout its 500 years of existence the point of the resume is to get an interview, in hopes of finally landing a job.

Relative to other forms of communication, though, it hasn't changed all that much. In fact, most of the changes have been merely cosmetic most employers still require a one-sheet, black-and-white printed resume at interviews, regardless of the fact that we all use email and have had access to much better design options for years now. Not to mention, printing is unnecessary in the digital world we live in. At this point, even the role of cover letters in today's job market is being scrutinized.

The proliferation of digital and social tools over the past decade has brought about the social media resume, the infographic resume and the video resume, among other creative options.

This infographic, created by RezScore, an online resume-grading tool, looks at the history of the resume.

Do you plan to change your approach to resume writing? Let us know in the comments below, and share your creative resume while you're at it.

---------------

Social Media Job Listings

---------------

Every week we post a list of social media and web job opportunities. While we publish a huge range of job listings, we've selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting!

Social Media Manager at Shared Vision Marketing in Atlanta, GA

Director, Social Media at Razorfish in San Francisco, CA

Metrics/Strategic Specialists at Ignite Social Media in Birmingham, MI

---------------

More Job Search Resources From Mashable

---------------

- 6 Companies With Awesome Employee Perks

- Tips For Negotiating Employee Equity

- HOW TO: Spruce Up a Boring Resume [INFOGRAPHIC]

- HOW TO: Find and Land Freelance Work

- 9 Dynamic Digital Resumes That Stand Out From the Crowd

More About: career, job search series, jobs, resumes

For more Business & Marketing coverage:

Follow Mashable Business & Marketing on Twitter

Become a Fan on Facebook

Subscribe to the Business & Marketing channel

Download our free apps for Android, Mac, iPhone and iPad

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Tuesday, September 13, 2011

Facebook Co-Founder Dustin Moskovitz Talks About Facebook’s Early Days, And What’s Wrong With Google+

Hi,

Check out this article I read on XPRSS (www.xprss.it):

Facebook Co-Founder Dustin Moskovitz Talks About Facebook's Early Days, And What's Wrong With Google+
http://feedproxy.google.com/~r/Techcrunch/~3/0SK0uAcyF_g/
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Saturday, September 10, 2011

What’s the Deal With Daily Deals? [INFOGRAPHIC]

Daily Deals sites are attracting millions of customers. It's a lively marketplace with hundreds of companies competing for a limited number of users and businesses willing to give them a try.

How lively? It's hot. According to researchers at Lab42, there are more than 660 deals sites online today. But is this sustainable? Certainly not all those sites will survive. Some of us here at Mashable are questioning whether the Daily Deals era is coming to a close.

The number one player in the market, Groupon, has 115 million subscribers, but saw a 50% dip in its web traffic since July, 2011, according to Experian Hitwise. And Friday we reported that hundreds of members of the Groupon sales team filed a class-action suit against the company for allegedly not paying overtime. Meanwhile, Groupon's second-place competitor LivingSocial saw a 27% rise in traffic.

Sounds lively. Maybe the Daily Deals market is a bit too lively according to Pricegrabber, even though 44% of consumers use daily deals websites, 52% of U.S. customers are feeling overwhelmed by the proliferation of daily deals offers clogging their email boxes.

Given that mixed landscape, how are people using daily deals sites right now? That was the question Lab42 asked of 500 daily deals users, determining which sites they use the most, how diligent they are at checking for new deals, and how much money they're spending on them:

Infographic courtesy Lab42

More About: daily deals, groupon, infographic

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Car Rental Marketplace Getaround Gets Around $3.4 Million

Car rental community Getaround is announcing a $3.4 million seed round today, with participation from Netflix founder Marc Randolph, Powerset founder Barney Pell, WordPress' Matt Mullenweg, Redpoint Ventures, General Catalyst, Michael Arringtons Crunchfund and others.

Co-founder Sam Zaid tells me that investor momentum for Getaround, which is in the same peer to peer carsharing space as Relay Rides, picked up "like gangbusters" after its debut and eventual win at TechCrunch Disrupt New York. The seed round ended up being massively exaggerated, raising almost 3x over initial intent.

Zaid tells me that since its launch in May, the service has brought on "tens of thousands" of users and that car owner signups have exceeded 5,000 nationwide. According to Zaid, top Getaround car owners are now grossing between $6,000 to $10,000 a year, and some are even covering their car payments through renting out their cars. The average revenue per car in the Bay Area is $340 a month.

The company also recently streamlined their iPhone app, which notably allows renters to both reserve and access their Getaround cars.

Getaround is currently available in the South Bay, East Bay and San Francisco, and Zaid tells me he is eyeing Seattle and Portland as contenders for possible expansion. The free service monetizes by taking a 40% transaction fee, which includes roadside assistance, insurance and support.

Zaid says that the primary advantage of launching Getaround at TechCrunch Disrupt New York was that the conference validated both the startup and the market, "It's really brought a lot of credibility to both Getaround and the peer to peer car sharing market as a whole. Because it's a very new market, that's of tremendous value."

Note: As noted above, TechCrunch founder Michael Arrington is investing in Getaround via Crunchfund. You can read more about his investment policy here.

Crunchbase

GETAROUND

Company: Getaround
Website: getaround.com
Launch Date: October 9, 2009
Funding: $3.4M

Getaround provides a peer-to-peer carsharing marketplace that enables car owners to rent their cars - from Priuses to Teslas - to a community of trusted drivers by hour, day, or week using just their smartphones. Car owners invest huge amounts of time and money into an asset they barely use. The average car is idle 92% of the time, while potential drivers walk past block after block of underutilized cars. We are here to connect the dots to help people...
Learn more


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Wednesday, September 7, 2011

8 Deadly Sins of Site Design [Infographic]

You could say there is no right way to design and build a Web site  but you'll find plenty of wrong ways. KISSmetrics outlines eight of them with an infographic that answers the question "what makes someone leave a website? If you're designing or responsible for a site for a business, you might want to pay close and particular attention.

Sponsor

I'm pretty forgiving when it comes to #6 (boring content, boring design) at least when it comes to the boring design part. Why? Content is king, presentation comes second. If a site has the content I'm looking for, I'll stick around as long as it isn't hideous or afflicted with some of the other sins mentioned.

For example, obtrusive audio and video? I'm gone. I hate playing "find the tab that's playing audio" when a site decides to start playing video or audio. Bad content structure is another killer  make it easy to find what I'm looking for. Far too many sites, especially in the enterprise space, make it easy to find what the marketing department wants me to see. That's not the same thing as what I'm looking for, usually.

My biggest pet peeve, though? Registration requirements. Nine times out of ten, I'm gone before a page finishes loading if I stumble onto a site that requires registration to see what I came for.

KISSmetrics has a pretty good set of rules to live by, if you want to keep visitors on your site longer than it takes to reach the mouse. Did they miss anything? Any pet peeves or tips to share with other site owners? Discuss


http://feedproxy.google.com/~r/readwriteweb/~3/kGVzYm7VF9w/eight-deadly-sins-of-site-desi.php

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Tagstand Wants to Make NFC Technology Simple for Businesses

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Tagstand

Quick Pitch: Tagstand is an NFC platform that simplifies the NFC stack for businesses and developers.

Genius Idea: Program and manage NFC stickers on the web.
---------------

"The way your phone interacts with the real world is going to become quite fundamental," predicts Kulveer Tagger. Tagger is betting on the trend with Tagstand, a startup serving as a platform that businesses and developers can turn to for NFC tag procurement and management.

Customers can purchase packs of stickers, and then use the Tagstand Manager to program and reprogram as often they see fit how those stickers function on objects in the real world. They can also track sticker usage.

Tagstand could theoretically, depending on the whims of the tag owner, allow a consumer with an NFC-enabled device to touch his phone to a sticker to check in on Foursquare one day and view a promotional video or product page the next. The point is clearly to commodify NFC technology to package it up, sell it to businesses and marketers, and make it consumer-friendly in the process.

One problem: consumers aren't yet toting around NFC-enabled devices en masse. But should that change and research firm Juniper forecasts that it will Tagstand, says Tagger, hopes its first-mover status will solidify it as a harbinger of the NFC revolution in the states.

In the right-here and right-now, Tagstand appears to be pulling in impressive sales and traction for a three-month startup in a nascent market. "We've had loads of developers and businesses contact us," Tagger says. "We're basically finding out what we think are going to be the first applications of NFC."

Outdoor marketing is surfacing as the most popular application, he says. A Tagstand customer in India, for instance, made a bulk purchase of 20,000 tags for $10,000. The customer plans to put tags on movie posters at malls and cinemas in India, he says.

Next on the agenda for Tagstand is to give startups access to NFC payments capabilities and release an API for its tag management system.

Tagstand is a graduate of Y Combinator's summer of 2011 session. The startup is in the process of raising additional funding.
---------------
Series Supported by Microsoft BizSpark
---------------

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

More About: bizspark, nfc, spark-of-genius, Tagstand, y combinator

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Rice demonstrates full-duplex wireless technology - Computerworld

Converge Network Digest

Rice demonstrates full-duplex wireless technology
Computerworld
Computerworld - Rice University researchers today announced they have successfully demonstrated full-duplex wireless technology that would allow a doubling of network traffic without the need for more cell towers. ...
Breakthrough allows full-duplex over existing wireless systemsTG Daily
Rice University demonstrates full-duplex wireless technologyMyBroadband
Full-Duplex Wireless Technology Now a Reality – Rice UniversityCrazyEngineers VoiCE
EurekAlert (press release)
all 32 news articles

http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGHTyH2aX5-Z79zTW1QTMCdgc6veA&url=http://www.computerworld.com/s/article/9219752/Rice_demonstrates_full_duplex_wireless_technology

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Domain .xxx Mulai Dijual  

ICM Registry memberi waktu 50 hari kepada pemilik merek untuk mengklaim domain mereka.

http://www.tempointeraktif.com/hg/it/2011/09/07/brk,20110907-355003,id.html

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Malware Kini Menyerang Toko Online

Bagi Anda yang gemar bertransaksi melaui internet, berhati-hatilah. Pasalnya saat ini banyak software berbahaya (malware) yang dikirim oleh hacker untuk mencuri uang Anda.


http://okezone.feedsportal.com/c/33636/f/589849/s/180f3018/l/0Ltechno0Bokezone0N0Cread0C20A110C0A90C0A70C550C49990A50Cmalware0Ekini0Emenyerang0Etoko0Eonline/story01.htm

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IBM Sempurnakan Chip Komputer seperti Otak Manusia

Para insinyur di IBM mengumumkan pengembangan generasi terbaru dari purwarupa chip komputer yang jauh lebih baik dalam menciptakan perangkat mesin cerdas. Perangkat baru ini didasarkan pada arsitektur sel otak.


http://okezone.feedsportal.com/c/33636/f/589849/s/180ba6b0/l/0Ltechno0Bokezone0N0Cread0C20A110C0A90C0A70C560C4997260Cibm0Esempurnakan0Echip0Ekomputer0Eseperti0Eotak0Emanusia/story01.htm

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Video: Learning About Picture And Color Modes On Your DSLR

DSLRs are a powerful and popular tool for creating video, but it's likely that very few users of this fairly new product category have gone deep into its settings. For taking pictures and the occasional video, the defaults are fine, but if you're interested in putting a little more love into your production, it pays to know a few tweaks you can make.

Stillmotion has put together an informative and well-made little video describing the fundamentals of white balance and a few obscure or hidden features that you can use to personalize your video before it even hits the SD card.

It's Canon-specific, but still worth checking out if you're new to, say, a Nikon or Pentax system. Check it out:

Sure, some of the changes aren't really visible unless you're looking for them, but even the little things matter. They can also affect the way you think, as he notes a few minutes in: you start noticing the temperature of the light, thinking about how your apartment would look with more sunlight and less tungsten.

Color is a powerful tool for expression, even when you don't know what you're doing. A while back I accidentally had my camera set to a cooling white balance while shooting outside in a warm afternoon light, and all my pictures had an icy, bright cast that at first bothered me but soon delighted me. I hadn't thought of the urchins and buoys and things I'd shot as looking any way other than the way I saw them. Yet with a slight change in environment, they would look completely different. I didn't "correct" the white balance after the fact because it ended up being a unique and interesting take -- that I can't exactly take credit for.

They're going to have a second tutorial later in the month for post-processing color effects. If you haven't played with Lightroom or Aperture (to say nothing of Photoshop and the like), you owe it to yourself to give one a try. The versatility of DSLRs made me fall in love with photography all over again, and as nerdy as it sounds, knowing my way around menus and applications was a big part of that.

[via Fstoppers]


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Tuesday, September 6, 2011

TechCrunch As We Know It May Be Over

This is a post I never thought I'd have to write. Unfortunately, I do. And the worst part about it is that it should be Michael Arrington writing this post, not me.

But he can't.

TechCrunch is on the precipice. As soon as tomorrow, Mike may be thrown out of the company he founded. Or he may not. No one knows. And if he is, he will be replaced by — well, again, no one knows. No one knows much of anything. Certainly no one at TechCrunch. This site is about to change forever and we're in the total fucking dark. I've been able to piece together little bits of information here and there, and it's not looking good. Hence, this post.

By now, if you read TechCrunch, you likely know about the nuclear situation that has exploded over the past several days. Mike unveiled an investing entity known as the "CrunchFund" with full AOL support — so much support, mind you, that they're the largest backers of the fund — only to have his legs kicked out from under him due to what can only be described as nonsensical political infighting and really poor communication. To make matters worse, some Journalists (with a big "J" and even bigger senses of entitlement) have proceeded to pile on, despite having no real knowledge — at all — of the way TechCrunch actually works. And now here we are.

Earlier this evening, I wrote a post on my personal blog attempting to explain to those outside our company how TechCrunch actually works from an editorial perspective. The notion that Mike, or anyone else, investing in a company would dictate some sort of giant conflicted agenda is laughable. Literally. If Mike tried to get me to write some unreasonable post about a company he had invested in, I would laugh at him. But he would never do that. Ask Loic Le Meur. Ask Kevin Rose. Ask Shervin Pishevar. Ask Airbnb. Ask countless others. He didn't get to where he is by being an idiot. He has gotten to where he is by being honest with his readers. Even if everyone doesn't always agree with him, he has been honest. And he's brought forth information that no one else has, even when it's probably not in his best interest to do so.

AOL may be on the verge of changing all of that.

Again, none of us know for sure — including Mike — but I have a really bad feeling. In my post earlier, I wrote, "These things tend to flare up every few months, and they ultimately end up meaning nothing." That was premature. These situations have arisen in the past — multiple times — and they always have led nowhere. But now I think this time actually may be different. Arianna Huffington is already on record as saying she's looking for a new Editor-in-Chief to replace Mike (who technically was co-Editor along with Erick — even though the title has never meant much). And there are conflicting reports as to whether or not Mike actually works for AOL — let alone TechCrunch — anymore.

As someone who has helped build TechCrunch into what it has become, this entire situation is insulting. I can only imagine how Mike feels.

The point of my earlier post was twofold: 1) to dispel the assertions being made by The New York Times and others about our brand of reporting. 2) To provide everyone with some insight as to how TechCrunch actually works. If we have anything close to a trade secret, that's it. The magic at TechCrunch happens because the writers have very little oversight. Instead, the emphasis is placed on hiring the right writers in the first place and putting them through a trial-by-fire to see who emerges. Those that have, my peers, are the best at what they do. And that's why TechCrunch has soared.

Mike Arrington has enabled all of this. He brought in Heather, he brought in Erick, he brought in the rest of us. He built TechCrunch out of thin air. He's made enemies along the way. He rubs some people the wrong way. But there is no question that the entire space is better because of what he's built. And there's also no question that what he's built needs him.

Could TechCrunch survive without Mike Arrington? Probably. We're doing so many pageviews now, and the machine is so profitable, that you can plug in other parts and it will run. But without him, it will not be the same. You might not think you'll miss what he brings, but you will. Quite often, you never even see what he brings. But it permeates the entire site.

If AOL tries to bring in their own Editor-in-Chief to run TechCrunch, it will be a colossal fucking mistake. The old adage: "if it ain't broke, don't fix it" — if AOL throws out Mike and tries to install their own despot, it will be breaking it just so they can fix it. And they might not like the end result. It may run, but it will never purr with the precision at which we purr right now.

I can't believe this is even a possibility. But it is. And so I'm writing this at the eleventh hour to let you, our readers, know before you find out via a press release. I don't know, maybe I'm hopeful that the collective voice of millions of loyal readers can change a company's mind. Maybe that's naive. But it's worth a shot. We owe that to Mike.

AOL seems to think that by cutting off the biggest conflicts — ones so big that they'd obviously have to be disclosed — that they'll be a bastion of integrity in the editorial landscape. What a bunch of horse shit. The conflicts we need to worry about are the ones not disclosed. They're far more prevalent and they do actually deceive readers because they're far more subtle. But that's an impossible task. AOL can't fix that — no one can. So instead they'll slaughter the lamb everyone can see to gain puffery amongst the old media peers who also live to die another day.

It has almost been exactly one year since AOL acquired us. At the time, they promised not to interfere with the way we do things. For 11+ months, they've kept their word, and things have run beautifully from our end. Our business is one of the few sterling ornaments on their mantel. Now they may break their promise to us. And if that promise is broken, it will break TechCrunch.

Crunchbase
TECHCRUNCH

Company:
TECHCRUNCH
Website:
http://www.techcrunch.com
Launch Date:
11/6/2005

TechCrunch, founded on June 11, 2005 by Michael Arrington, is a network of technology-oriented blogs and other web properties.
Learn more


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Microsoft’s Surface Garage: A Cross-Department Development Team, With Pizza And Beer

Despite being the only TechCrunch writer in Seattle, I don't get out to Microsoft nearly as much as one might expect. The fact is it's on the other side of a big lake and getting there usually involves a lot of traffic. But when I get an invite like I did recently, to join a sort of unofficial Surface developers' club for a meeting, it's hard to say no. The promise of free pizza had nothing to do with my enthusiasm. I like the Surface.

So it was that I got to join a group of developers from all around Microsoft as they spitballed ideas, compared new projects, and developed a new feature as I watched. They didn't initiate me into the mysteries of the device or swear me to secrecy regarding plans of world domination, but I got to see some cool new Surface apps and contribute to the development of a new feature. Also, they had Alaskan Amber.

I arrived at the Microsoft campus (one of them, anyway) around 6, and after wandering fruitlessly for a short time (navigating corporate architecture isn't my strong suit) I was captured and conducted to a conference room where a dozen people or so were arrayed around tables as if for a weekly meeting. After some introductions, the purpose of this secret society was explained.

It turns out that some people really just love working with the Surface. So much so that they can't get enough during working hours! So this recurring event was created, with pizza and refreshments, to make it worth the extra time being put in. There were people from gaming, Windows, Kinect, marketing, a real cross section of Microsoft life.

I was then given a short tour of some things that people in the group had developed in their spare time, for the most part on their own. A simple but versatile pamphlet presentation app, a sort of paperless coffee table, spoke to the Surface's tragically commercial-only availability:

But one developer, like myself a fan of "shmups," had put together a rudimentary but promising shooter using real-life tokens to control your ships. You might remember some time back when we went to see a Dungeons and Dragons game for the Surface, complete with figurines, spells, and kobolds. As you can see below and at the top of this article, this game is a bit more frenetic.

The dots emanate from various locations and it's your job to navigate them. You move your ship around, point it where you want to shoot, and so on. Having a physical item to play with helps address the lack of tactility that occasionally makes touchscreen games so unsatisfying.

Last was an interesting fusion of two innovative Microsoft products: the Surface and the Kinect. This is a sort of "morning briefing" app that is meant to run on your living room's idle TV, which one can imagine may some day have a touch panel and depth sensing camera built in. Today it was an upright Surface 2.0 and a stock Kinect:

You always see people in movies set in the future talking to their computers, controlling them with a gesture, and so on. This is a small-scale attempt at something like that that people might actually use. When you're at a distance, it displays large-granularity info like the weather, upcoming appointments, and so on. You can say "mail" and it'll switch to email, or "calendar Wednesday" and it'll switch to that. And when you approach, it senses your proximity with the Kinect and switches to a touchscreen mode where you can touch the news and email items and read them.

All put together by one guy, admittedly using APIs developed by hundreds, but a fun demonstration of what's possible with the project right now.

---------------

We then selected a proposed UI element to be coded tonight more or less from scratch. In this case, a sort of drawer menu was desired, something that could display metadata or properties for an item on screen like a photo. It would need some kind of UI cue to let people know it was there, a gesture to activate it and deactivate it, and some basic parameters to make it play well with other elements.

For something as simple as this, there are still tons of design decisions. Right off the bat, there was the "just in time" question. Should the drawer's "handle" be visible at all times? Should it show up when you tap, drag, or hold the object? How long after should it disappear? I asked if we could use the Surface 2.0s ability to see things before they touched the screen and "magically" make the handle appear, but there wasn't enough time to create the brightness-based blob creation I had in mind.

And then there was the question of how far we wanted to dictate how the item was used. We shouldn't make it right-side-only in case developers wanted to make it ambidextrous, for instance, and it was decided that handle visibility could be made flexible and left up to the software designers. It's in situations like this that you can see some fundamental differences between how Microsoft and Apple work. A small sample size, admittedly, but it falls in line with the philosophies I observed at work last week in the Explorer ribbon debacle.

First we discussed, then we whiteboarded, then we started coding. And by "we" I mean "they," because I don't know anything about it. I did make some suggestions regarding how to monitor certain types of touches, and I thought I had a rather clever idea regarding how to combine the gestures for opening and closing the drawer (we didn't implement it, despite its brilliance). And piece by piece, with a few hilarious setbacks (including a not-so-hilarious pizza-related one), our UI element took form.

By the end of the night, we could boast that we'd created a box that you could slide out from underneath another box. But its simple operation belied the many details that went into its construction: it was aligned with and moved along with the other UI element, it only pulled out to a certain distance, and it could potentially be filled with content very easily. We'd left ways for it to be configured one way or another, and despite a few bugs it was a working element -- from concept to execution in two hours.

And this is why Surface Garage exists. Because it's fun to create things like this, to see the results of some collaboration and work after a short interval, and know that it was created that way because everyone wanted it that way. After this, someone will pick up the code for the drawer, clean it up, give it a few parameters, and who knows, maybe the next time you see a Surface, our drawer will be lying dormant under the virtual photos scattered in virtual piles on the screen. Maybe you'll even see something like it in Windows 8.

I've often written about how Microsoft tends to smother good ideas in the cradle, or else strangle them with internal conflict. It's good that groups like this one (surely one of many) exist, as a blowoff valve for developers just interested in creating. They may not be building billion-dollar ideas, but beer, pizza, and time with like-minded colleagues is its own reward.


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Monday, September 5, 2011

Insurance Technology Company Guidewire Software Files For $100M IPO

Joining recent tech companies MobiTV, Angie's List, Brightcove, and Jive; Guidewire Software, a company that develops technologies for the insurance industry, has filed its S-1. The company aims to raise as much as $100 million in a public offering under the symbol "GWRE."

Founded in 2001, Guidewire Software provides technology software to the property, casualty, and workers compensation insurance industry. The company offers a web-based claims system that supports various lines of personal, commercial, and workers' compensation insurance; an enterprise application for coordinating, executing, and recording transactions; and a Web-based underwriting and policy administration system for personal and commercial insurance carriers. Basically, Guidewire, which is backed by U.S. Venture Partners, Bay Partners and Battery Ventures, automates the insurance industry.

While Guidewire's product may not be as sexy as Pandora's music radio service or LinkedIn's professional social network, the enterprise company is actually making major revenue and profits. Guidewire brought in a healthy $144.7 million in revenue in 2010 and $121.5 million for the nine months ended April 30, 2011. Guidewire's net income was $15.5 million in fiscal year 2010 and $33.5 million for the nine months ended April 30, 2011. And revenue and profit has grown consecutively over the past three years.

As of July, Guidewire had 101 customers, including big brands such as Nationwide Mutual Insurance Company. According to Gartner, insurance carriers spent $4 billion on software and $10.5 billion on IT services in 2010, so Guidewire is confident that they are part of a pretty fast-growing (and revenue-rich) industry.

For the most part, this year's IPOs have been involving companies who offer consumer-focused products and services as opposed to enterprise companies. Fusion-IO, the developer of flash- memory technology for companies, started trading in June. And Jive, which develops a social network and collaborative platform for the enterprise, just filed its S-1, and could begin trading at the end of the year at the earliest.


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On Pseudonyms: Transparency And Free Expression Are Not Mutually Exclusive

Editor's note:  Guest contributor David Cowan is a partner at Bessemer Venture Partners, the co-Founder of Verisign, a lead venture investor of LinkedIn, Reputation.com and Lifelock, and a blogger at Who Has Time For This?

The debate on pseudonyms persists in the NY Times, as Google continues to eject pseudonymous accounts from Google Plus. Google crafted its Common Names Policy in order to promote trust and transparency, hoping to mitigate spam and flame wars. But the backlash has been strong from the Electronic Frontier Foundation (in this eloquent statement) and others as they advocate for those who need pseudonyms to express themselves without fear of being ostracized, fired, arrested or physically targeted.

Google has promised to review its policy and develop new ways of addressing these concerns. Until then, Google Plus remains irrelevant not only to Arab Spring revolutionaries but to anyone whose life is not completely an open book. Google's policy stifles gay teens, victims of workplace harassment, medical patients seeking information and compassion, and anyone who challenges the politics or religion around them.

However, the debate need not dwell on the relative importances of transparency and free expression. We must have both, and I believe we can. If Google seizes the opportunity to get this right, it will further distinguish Google Plus from Facebook as the safe, intelligent platform for sharing.

So Brad and Vic, if you're listening, here's how you can enable free, transparent expression on the Internet: establish Google as the source of authenticity with an ID Rank for every profile. Pseudonyms get a zero and your verified celebrities get a 10. Every other Google Plus profile falls in between, based on that profile's usage and reputation, and Google's other algorithms for sniffing out pseudonyms.

Once Google does that, I can decide how to interact with profiles of varying ID Rank. Any community that reaches out to the disenfranchised can be liberal in their policy of expression, while others can exclude, or at least moderate, content from pseudonymous users. Any statement or request from a pseudonymous profile can be considered in light of the person's anonymity.

I expect that Google's "ID Plus" would quickly leapfrog Facebook Connect and Twitter 0Auth as the preferred Login replacement if you allowed web sites to discriminate based on ID Rank. Commercial standards would develop around escalated levels of authentication, such as whether a profile is linked to an active credit card account. Commerce sites can demand an ID Rank of 7+, and even Bank of America should defer to Google Plus for ID Ranks of 9+.

Having cracked the code on how to share intelligently among my different Circles, Google Plus is the perfect platform for bridging transparency and free expression. Let me craft a different profile for each Circle, so I can use my ID7 profile at work, and my ID0 profile as I publicly criticize scary fundamentalists.

There is nothing dishonest about a pseudonym, so long as it's presented as one. Rather than fight anonymity, Google should simply help us recognize it—not only on Google Plus, but across the web.

Crunchbase
DAVID COWAN

Person:
DAVID COWAN
Website:

Companies
LifeLock, BillShrink, Bessemer Venture Partners, MashLogic

David joined Bessemer Venture Partners in 1992. He has since made 45 early-stage investments for Bessemer, including 19 that have gone public, and 18 that have been acquired by...
Learn more

Crunchbase
GOOGLE+

Product:
GOOGLE+
Website:
http://plus.google.com
Company
Google

A Google project headed by Vic Gundotra and Bradley Horowitz, Google+ is designed to be the social extension of Google. Its features focus on making online sharing easy for...
Learn more


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One Medical Raises $20 Million For The Modern Doctor’s Office

It's 2011, but most doctor's offices are still stuck in the 1990s when it comes to patient-facing technology.  The receptionist probably has a computer to manage appointments, but typically you still sign in on paper, fill out forms on a clipboard, and your doctor relies on a loosely-bound sheaf of papers to check your medical records.  Tom Lee is trying to change that from the ground up with One Medical Group, the venture-backed primary care practice he founded a few years ago where he is CEO.

On Friday, he closed a $20 million series E, led by Maverick Capital, with Benchmark, Oak Investment, and DAG Ventures participating.  The new round brings the total capital raised since 2007 to $46.5 million.

One Medical operates 9 doctor's offices in San Francisco and New York, and will open 5 more this year, expanding to Silicon Valley and Washington, D.C. Patients can schedule appointments online, request prescriptions, get lab results digitally, and see their personal health summary online. Doctors can access medical records electronically (One Medical designed its own electronic medical record with doctors and patients in mind, not administrators). One benefit of having digital medical records is that patients can visit any office since every doctor has access to their records.

New patients can join online, and pay online.  It even has its own iPhone app for scheduling appointments.  Simple questions which can be addressed via email or the iPhone app are done digitally instead of requiring an in-person visit.  And when patients do go in, the offices are bright, airy and modern.

All of this technology, which is a combination of off-the-shelf and proprietary systems, is aimed at reducing administrative costs, and improving the experience for both doctors and patients.  Lee contrasts his approach to the physician practice management movement of the 1990s, an investment fad which saw hundreds of doctor's offices rolled up into larger operating companies.  "The PPM movement in the 90s didn't fundamentally reengineer the workflow of the doctor's office or improve the experience," says Lee.  PPMs were driven by administrators.  One  Medical is driven by doctors.  Its approach is to "reengineer the doctor's office to be more patient-centered with less administrative overhead."

Whereas most primary care doctor's offices employ 3.5 to 4.5 support staff per doctor, One Medical offices make do with 1.5 support staff or less.  What does it do with these efficiency gains?  "We invest that back into the doctor-patient relationship," explains Lee, "so they have more time to answer questions and have a thoutghful discussion abouit healthcare choices."  One Medical accepts most insurance, but also charges an annual membership fee of $149 to $199 for all the extra bells and whistles.

Lee himself was trained as a medical doctor before he got fed up with the healthcare system and went to Stanford business school.  He then became a co-founder of Epocrates, a popular mobile app used by doctors to look up drug interactions and care for patients.  Lee led the design of the mobile and web products at Epocrates.  Now he is using technology to redesign the entire primary care experience.

Crunchbase
ONE MEDICAL GROUP

Company:
ONE MEDICAL GROUP
Website:
http://www.onemedical.com
Funding:
$46.5M

One Medical Group is a member-supported primary care medical practice that is redefining modern medical care by leveraging technology and innovative best practices to provide patients with affordable, high-quality...
Learn more


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4 Tools for Building a Business Mobile App

In a world where there's always "an app for that," more small businesses see the value in creating their own mobile apps. The technical know-how necessary to develop an impressive app and the cost of hiring a professional developer, however, have discouraged the production of many would-be branded applications.

Affordable do-it-yourself alternatives give all companies even those with minimal tech expertise a way to create their own apps.

Even the code-illiterate can build passable apps using these four new platforms.
---------------

1. Bizness Apps
---------------

Bizness Apps focuses on industry-specific features. If you're building an app for a restaurant, for instance, its builder might suggest that you add a menu and a specials feature. If you're building an app for a gym, it might recommend a weekly workout planner.

It's a difficult platform on which to customize beyond color choices, but it's a tool that's incredibly easy to use.

Platforms: iPhone, iPad, Android, HTML5

Price: $39 per month for the iPhone app plus $10 per month for an iPad, Android or HTML5 app.
---------------

2. Mobiflex
---------------

MobiFlex, while not the prettiest of the app creators, will integrate with back-end data sources and incorporates functions like the phone's camera, speech recognition and GPS into its native apps.

There's a better chance of creating and releasing a useful app with these features, but users also have a steeper learning curve than some of its competitors.

Platforms: Android and iOS

Price: A one-time setup fee of $99 plus a monthly fee of $25 for up to 50 users and two pages.
---------------

3. AppMakr
---------------

If your main objective for creating an app is to distribute content, AppMakr might be a good choice. Publishers such as The Atlantic and Harvard Business Review have made apps using the platform.

Other than adding content through multiple RSS feeds, uploading a photo gallery and sending push notifications, its code-free apps can't do much. One appealing aspect for content creators, however, is the option to serve ads through several networks.

iSites, Swebapps and App Co offer similar approaches for content distribution apps.

Platforms: iOS

Price: Free
---------------

4. Red Foundry
---------------

Red Foundry offers options for the intermediate coder and newbie app builder alike. More advanced users can choose to design their apps with an xml-based coding system instead of using the startup's template.

RSS feeds are the focus of the free version of the product's point-and-click app builder, though it's easy to add other extras like photo galleries, maps, social feed and commerce options like a Paypal donate button.

What's most obviously distinct about the platform is its test-as-you go app,Viz. After you load the program onto your phone, you can use it to test your app as you build it.

The platform also makes widgets that show analytics, social activity and push notifications from your app that you can add to your desktop.

Platforms: iOS products

Price: Basic apps are free; more advanced options start at $39 per month.

Image courtesy of iStockphoto, izusek

More About: appmakr, apps, Bizness Apps, MobiFlex, Red Foundry

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5 Android Apps to Turn Your Phone Into a Mobile Document Scanner

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Even if you've done everything you can to banish paper from your office, those little white sheets can still creep up on you.

You'll want to digitize those crinkly analog fugitives post haste, but you may not be keen on splurging for a scanner especially when you're only taming the occasional receipt or intake form.

The solution wait for it could be in the palm of your hand. Your Android smartphone has all the photographic and processing power you'll need to snap up those docs and get them into the cloud where they belong.

Here are a few mobile document scanning solutions we put through their paces.

1. CamScanner

CamScanner is a breeze to use, and you can test out the free version via the Market link above. Snap a photo of your document and pull up the cropping tool. The app will auto-detect the edges of the paper, but the slick drag-and-snap guides will help you fine tune the dimensions.

The processing enhancements are smart, and will compensate for low light and bad focus reasonably well. Though the app generates a cropped and toned image, it will also hang onto the original photo -- handy, in case you accidentally cropped your boss' name off the letterhead.

The app has built-in integration with Google Docs, Box.net and Dropbox, but for the less fancy among you, it's easy to pipe scanned docs straight into email.

The main issue we encountered was with PDF creation. The original image is stored as a JPEG, but the option to convert it to a PDF simply opened the phone's default PDF viewer. The file is viewable, but we found no apparent way to save or share.

The paid version promises to make things easier in this department, but you should see how the free version performs on your device before purchasing.

Price: Free / $4.99 for full license and features

2. Document Scanner

This app scans directly to PDF with ease. The interface couldn't be cleaner, and while the cropping tools aren't as snazzy as CamScanner's, they get the job done.

There are image enhancement features, but in our testing, they weren't as precise as CamScanner's.

Document Scanner also lets you upload directly to Google Docs, DropBox, and Box.net. It even has Evernote integration -- a nice touch. Scan multiple pages in succession and email them to your heart's content.

The trial version will only last you seven days, but that should give you the time to decide if you're ready to throw down four bucks on the real deal.

Price: Free / $3.98 for full version

3. Droid Scan Pro PDF

Droid Scan works similarly to the aforementioned apps with one exception -- it'll send you out to the system camera to grab the image. No big deal -- in reality, the other apps are simply wrapping the native camera with their interface.

Once you're done shooting, Droid Scan picks right back up where you left off and gets down to image processing quickly.

The app has smart edge detection, intuitive (if small) color and contrast controls, and a final menu that lets you select the docs you want to save down as either JPEGs or PDFs (though PDF functionality is only available in the paid version).

Price: Free / $4.99 for PDF functionality

4. Scan to PDF

Scan to PDF scores big on interface simplicity. It's easy to start scanning or adjust the settings right from the first screen.

The app jumps over to the system camera by default (though you can adjust this setting), and offers great image processing and enhancement, even in low light.

The cropping function is intuitive but can be awkward -- rather than dragging and snapping at the corners, you'll have to pull the edges. Occasionally, your fingers will run out of screen or they'll accidentally drag the entire frame away from the edge. However, This quirk is far from a deal breaker, and the excellent gallery viewer more than makes up for it.

The free version of Scan to PDF does it all, but if you like it and use it regularly, you can show the devs a little love with a $.99 upgrade.

Price: Free / $.99 optional purchase for a job well done

5. PDF Scanner

For those looking for the dead-simple option, PDF Scanner is the way to go. This no-frills app cuts right to the quick.

Add pages by hitting scan. The camera viewfinder that appears has no buttons, so you'll have to just tap the screen to focus and snap.

The camera makes use of your phone's flash, which is helpful when scanning in low light. But be sure to frame and focus your image carefully because there's no crop or image enhancement here. Snap away until your document is complete, then email the PDF to its destination.

Regrettably, there's not trial version of this app, but if you're looking for a way to generate PDF scans quickly and easily, have no qualms dropping your coin here.

Price: $1.99
---------------

More Small Business Resources From OPEN Forum:
---------------

- 15 Keyboard Shortcuts To Enhance Your PC Productivity
- 5 Services For Building Websites On A Budget
- 10 Accessories To Boost Office Morale
- Top 5 Foursquare Mistakes Committed By Small Businesses
- How To Use Social Media For Recruiting

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Sunday, September 4, 2011

Two Great Reads On The Failed Stimulus And The Horrible Economy

Looking for some Sunday night brain-mulch?

Here are two great reads.

First is Robert Reich on the shrinking middle class and widening inequality in America.

There's a lot in there, but basically Reich divides the post-war economy into two periods: The Great Prosperity (1947-1977) and then, and then the Great Regression (1977-now). Reich tells a compelling story of policies increasingly tilted towards large corporations, Wall Street, and the rich, and a middle class that went deeper and deeper into debt in order to keep up, ultimately leading to the current bust.

You should check out the whole infographic comparing the two periods. Here's just a small slice of it.

Meanwhile, for some good old fashioned fighting, check out Jonathan Chait in the NYT claiming that liberals aren't sufficiently sympathetic to the pickle that Obama finds himself in and that there's a lot of after-the-fact carping about how the stimulus was always too small. For a really good rejoinder, check out this post at FireDogLake which rounds up all of the liberal commenters who, at the time of the Recovery Act in early 2009, recognized that the stimulus would be insufficient. The bottom line: When Krugman et. al. whine that the stimulus wasn't large enough to move the needle, he at least deserves credit for having said so at the time.

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See Also:
MAULDIN: It's All About The Jobs -- And Gold
OMG, Is The US Really $211 TRILLION In Debt!?!
These 12 Startling Statistics Show What Our World Could Look Like In 2030

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Starbucks CEO Takes 'No Campaign Donations' Pledge To The Public With Full Page NYT Ad

Starbucks CEO Howard Schultz took his pledge to withhold campaign donations to the people Sunday, with a full-page ad in The New York Times.

"Like so many of you, I am deeply disappointed by the pervasive failure of leadership in Washington," he wrote in an open letter to the American people on Starbucks stationery. "...Americans can't find jobs. Small businesses can't get credit. And the fracturing of consumer confidence continues."

Schultz announced his pledge last month, saying he would encourage business leaders and others to hold back on campaign contributions until politicians reach "a fair, bipartisan deal" to control the nation's skyrocketing debt.

Shultz is also asking people to sign a another pledge to hire more employees and for businesses to take unilateral actions to jump-start the economy.

Among the business leaders who have signed Shultz's pledge are:
AOL Chairman and CEO Tim Armstrong
J Crew Chairman and CEO Millard Drexler
Sterling Partners Private Equity CEO Eric Becker
Nasdaq CEO Bob Greifeld
NYSE CEO Duncan Niederauer
Schultz will take part in a conference call with the 'No Labels' political group this week to advocate for his pledge.

Read Schultz's letter below:

Dear Fellow Concerned Americans:

I love our country. And I am a beneficiary of the promise of America. But today, I am very concerned that at times I do not recognize the America that I love.

Like so many of you, I am deeply disappointed by the pervasive failure of leadership in Washington. And also like you, I am frustrated by our political leaders' steadfast refusal to recognize that, for every day they perpetuate partisan conflict and put ideology over country, America and Americans suffer from the combined effects of paralysis and uncertainty. Americans can't find jobs. Small businesses can't get credit. And the fracturing of consumer confidence continues.

We are better than this.

Three weeks ago, I asked fellow business leaders to join me in urging the President and the Congress to put an end to partisan gridlock and, in its place, to set in motion an upward spiral of confidence. More than 100 business leaders representing American companies  large and small  joined me in signing a two-part pledge:

First, to withhold political campaign contributions until a transparent, comprehensive, bipartisan debt-and-deficit package is reached that honestly, and fairly, sets America on a path to long-term financial health and security. Second, to do all we can to break the cycle of economic uncertainty that grips our country by committing to accelerate investment in jobs and hiring.

In the weeks since then, I have been overwhelmed by the heartfelt stories of Americans from across the country, sharing their anguish over losing hope in the strongest and most galvanizing force of all  the American Dream. Some feel they have no voice. Others feel they no longer matter. And many feel they have been left behind.

We cannot let this stand.

Please join other concerned Americans and me on a national call-in conversation on Tuesday September 6th hosted by No Labels, a nonpartisan organization dedicated to fostering cooperative and more effective government. To learn more about the forum and the pledges, visit www.upwardspiral2011.org

America is at a fragile and critical moment in its history. We must restore hope in the American Dream. We must celebrate all that America stands for around the world. And while our Founding Fathers recognized the constructive value of political debate, we must send the message to today's elected officials in a civil, respectful voice they hear and understand, that the time to put citizenship ahead of partisanship is now.

Yours is the voice that can help ignite the contagious upward spiral of confidence that our country desperately needs.

With great respect,

Howard Schultz
Chief Executive Officer, Starbucks Coffee Company

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See Also:
Politicians React To The Awful August Jobs Numbers
Democrats To Push Super Committee To Take Up Jobs, In Addition To Debt
Is Jon Huntsman The New Candidate Of The Conservative Intellectual Elite?

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These 12 Startling Statistics Show What Our World Could Look Like In 2030

As the world continues to change, the only predictor of the future is where we've been.

With that in mind, we have taken trends from 2000-2010 and extended them out to get a feel for what the planet could be like if the following two decades are like the last one.

Some of these patterns will likely change over the years, but as with the cancellation of tighter ozone rules, public policy isn't always guided by common sense.

Regardless, the following slides show that many of the trends from the first decade of the 21st century are simply unsustainable.
Global Population will increase to nearly 8.8 billion people

World population in 2000: 6,122,770,000

World population in 2010: 6,895,889,000

Percent change: 12.63%

Projected fo 2030: 8,747,791,644

Source: United Nations

US population will increase to 365 million people

US Population in 2000: 281,421,906

US Population in 2010: 307,006,550

Percent change: 9.09%

Projected population in 2030: 365,357,077

Source: American Fact Finder

A barrel of oil will cost $308.62

Price of crude oil in 2000: $35.76 per barrel

Price of crude oil in 2010: $73.44 per barrel

Percent change over ten years: 105%

Projected price in 2030 if the trend continues: $308.62 per barrel

(Prices are in April 2011 dollars.)

Source: Inflation Data

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See Also:
34 Signs That Point To A Rapidly Shrinking American Middle Class
CARTOONS: The World Looks At Hurricane Irene
Amazing Pictures Of The Oil Crisis Of 1973

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